Birmingham City FC


Project Highlights
Seal of approval from Steven Knight, the creator of Peaky Blinders. 550,000+ views across all platforms in less than 48 hours. 21% Increase in Shirt Sales. Awarded Bronze at the Football Business Awards 2019.
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By Order of the Peaky Blinders

If you’re a fan of brooding gangsters and riveting TV shows, chances are you’ve stumbled upon Peaky Blinders.

As a club that embodies the spirit of the city, Birmingham City FC decided to pay tribute to the popular show by crafting their Kit Launch video in a similar style.

A Tip of the Hat to Style

Given that Steven Knight, the creator of Peaky Blinders, is also a BCFC supporter, we aimed to recreate the distinctive ambience of the show, all leading up to the grand reveal of the new 19/20 kit and sponsor.

Scenes filled with swirling smoke, iconic flat caps and stern faces set the stage, before giving way to some football action.

Watch the Behind the Scenes Video