Client
Birmingham City FC
Year

2019

Project Highlights
๐Ÿ‘ Seal of approval from Steven Knight, the creator of Peaky Blinders.
๐Ÿ‘€ 550,000+ views across all platforms in less than 48 hours.
๐Ÿ“ˆ 21% Increase in Shirt Sales.
๐Ÿฅ‰ Awarded Bronze at the Football Business Awards 2019.
Deliverables
  • Commercial Advert
  • Social Content
  • Online

By Order of the Peaky Blinders

It’s fair to say that if you’re looking for a TV show with some bad ass gangsters, you’ve more than likely come across Peaky Blinders.

Birmingham City FC is the Fabric of the City and wanted to pay homage to the show by producing their Kit Launch video in a similar vein.

Oooh, suit you.

With Peaky Blinders’ creator Steven Knight himself a BCFC fan, we wanted to capture the look and feel of the show as closely as we could, before revealing the new 19/20 kit and sponsor.

Plumes of smoke, flat caps and stern expressions were the order of the day, at least thatย is, until the players got hold of a football. โšฝ๏ธ

Watch the Behind the Scenes Video