Leicester Tigers
Year
2021
Project Highlights
It’s a f***** Tiger!
Deliverables
- Commercial Advert
- Social Content
The Awakening
The Leicester Tigers Alternate Kit for the 2021/22 season was set to revolve around the captivating theme of “The Awakening”. Designed to make a statement, the kit boasted a bold and striking look, with black and orange stripes adorning a pristine white shirt. The concept behind this design was to embody the unleashing of a powerful beast, symbolizing the strength and ferocity of the tiger.
Realising the Awakening
The Leicester Tigers Alternate Kit for the 2021/22 season had a captivating theme called “The Awakening”. The bold kit featured black and orange stripes on a white shirt, symbolising the unleashed power of a tiger. The Kit Launch video showcased a CG tiger, lightning strikes, and a contrasty Bleach Bypass effect reminiscent of ‘300’. It created a captivating and dynamic experience that perfectly complemented the powerful design of the kit.
