Leicester Tigers
Year
2021
Project Highlights
Diverse Cast
Working Creatively with Many Limitations
Deliverables
- Commercial Advert
- Social Content
Stand Together
The Leicester Tigers kit launch was a heartwarming celebration of family and togetherness after the challenging times of the COVID-19 pandemic. It brought together fans of all ages, from young enthusiasts to seasoned supporters. The essence of the video was unity, emphasising that it didn’t matter who you were or where you came from; what mattered was the shared love for the Tigers.
The Power of Stripes
In order to convey this message, the video showcased a diverse range of fans going about their daily lives, each with the Tigers deeply ingrained in their hearts. Despite their different backgrounds and circumstances, they all shared a common bond. The video then beautifully depicted these fans converging upon the stadium, eagerly anticipating a Tigers victory. It was a powerful visual representation of the unifying power of sports and how it can bring people together.
