Client
Fluid Thinking
Year

2018

Project Highlights
  • Beautiful Weather ☀️
  • Mouthfuls of Flies ?
Deliverables
  • Commercial Advert
  • Social Content
  • Online

This is not a drill

For construction workers drilling into slabs of concrete, there is always the danger of hitting the rebar. DeWalt wanted to get the message out there that their latest drill bits are designed to get around these pesky things without breaking your bits the process (lol).

Dewalt drill close up DeWALT DeWalt Plus Close Up Drill
Dewalt close up of drill bit DeWALT DeWalt Max Drill Close Up Notch
Dewalt man on stairs useing dill DeWALT DeWalt SDS Plus Header
Dewalt impact drill close up DeWALT DeWalt Impactor Close Up
Dewalt people working on a building site DeWALT DeWalt Max Man Building Site

We’re not screwing

around here

To show how DeWalt tools are always ready for any job, we wanted their distinctive yellow-orange branding to be front and centre on each tool used within these online adverts. Cooler teals and blues were used to contrast the brand’s colours and provide a nice slick industrial feel.

Dewalt logo gray DeWALT client dewalt bw
Dewalt man putting on ear defenders DeWALT DeWalt Man Ear Defenders
Dewalt putting a drill together DeWALT DeWalt Max Man Adding SDS Drillbit to Drill