Pyramid International
Year
2024
Project Highlights
Furry Grogu mug
(and the fight that ensued
over who got to keep it)
(and the fight that ensued
over who got to keep it)
Deliverables
- Product Photography
- Web Content
- Social Content
Overview
Created by Ten. collaborated with Pyramid International to develop high-quality content for their online platforms, enhancing product visibility and appeal. Our goal was to create compelling visuals that showcased their diverse range of officially licensed merchandise, including big brands like Harry Potter, Stranger Things, Star Wars, Lord of the Rings, Disney and many more!
Pyramid needed professional-grade content that could drive engagement across their website and Amazon store. This required both precise studio photography and engaging lifestyle imagery to highlight real-world product usage.
Studio
We captured a full range of products—including fuzzy mugs, tumblers, mug and sock combos, gift sets, and backpacks—through high-quality studio shots. To showcase the finer details, we utilised varied angles and close-up shots that highlighted build quality, intricate designs, and premium features. Our goal was to emphasise the craftsmanship and unique elements of each product, ensuring customers could appreciate their value even before purchasing.
Editorial
To add a creative and relatable touch, we organised editorial shoots in various locations with actors using the products naturally. We carefully blocked out scenes, ensuring realistic yet visually engaging compositions using slow-motion shots and enticing camera movements to best tell a story.
Our content successfully enhanced Pyramid’s digital presence, leading to increased product visibility and engagement. By showcasing their merchandise in the best light, we helped drive conversions and strengthen their brand identity online.
