Client
Fluid Thinking
Year

2018

Project Highlights
  • Beautiful Weather ☀️
  • Mouthfuls of Flies 😷
Deliverables
  • Commercial Advert
  • Social Content
  • Online

This is not a drill

For construction workers drilling into slabs of concrete, there is always the danger of hitting the rebar. DeWalt wanted to get the message out there that their latest drill bits are designed to get around these pesky things without breaking your bits the process (lol).

We’re not screwing

around here

To show how DeWalt tools are always ready for any job, we wanted their distinctive yellow-orange branding to be front and centre on each tool used within these online adverts. Cooler teals and blues were used to contrast the brand’s colours and provide a nice slick industrial feel.